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In outbound programs, students are made to go through various outdoor activities where they will be required to face challenging situations as individuals and teams. This will help them to see the importance of communication, leadership, teamwork, planning, and delegation. Outbound training is one of the best platforms for personality development, confidence building, and team building. Practical knowledge paves the way for better learning. The Learning Program was fully activity based. The student participated in a free, fun-filled, pleasant, and safe environment.


The Mumbai dabbawala story

Many business schools in India and abroad, including Harvard, use this well-known case study in operations and supply chain management. Dabbawala’s model was applauded by the likes of Prince Charles and Richard Branson because of its Six Sigma level of accuracy. What makes this case so unique and appealing? Let’s take a look at this:

They collect hot meals from customers’ homes across the city and deliver them to schools and workplaces throughout the day. Known for its smooth, dependable, and long-lasting delivery system, they have a long track record of success.

Their operation is intertwined with the rail network in Mumbai, which sets the pace and helps with the delivery schedule. The dabbawalas use a simple coding system that is easy and convenient for everyone. In addition to having a specific code for the neighborhood where the Dabba will be delivered, they also have characters indicating the delivery address and who will be making the delivery.

They work in self-organized teams of 25 people each. While delivering their dabbas, the most experienced ones serve as supervisors. Every dabbawala negotiates with his customers on an individual basis. It may seem surprising, but one of the reasons for their success is their reliance on human capital rather than technology. They are highly motivated because they understand how vital their work is. If they don’t deliver, someone somewhere will miss their lunch. For them, having food is akin to serving God! First, Flipkart has teamed up with the Mumbai Dabbawalas to deliver goods to customers in the city.

Shopify support for building online stores

From sole proprietors to multinational conglomerates, businesses of all sizes have used Canada-based Shopify’s SaaS (Software as a Service) e-commerce platform to launch online shops. Web builders, safe payment methods, templates, search engine optimization (SEO), analytics, and a slew of other tools were available through the company. Shopify’s web builder was easy to use, even for people with no coding or e-commerce experience. Despite offering a feature-rich solution, Shopify has received criticism for the high costs merchants must bear to set up a website. However, Shopify, by 2020, was hosting close to 377,000 online stores and boasted customers like Budweiser, World Wildlife Fund, GE, Amnesty International, Tesla, and Encyclopedia Britannica. The case is set up to accomplish the following teaching goals:

✓ E-commerce sites have specific business goals, system functionality, and information needs.

✓ The quality of an e-commerce website may be affected by the features offered by e-commerce solution providers.


Flipkart, the first Indian e-commerce company valued at a billion dollars, was founded in 2007 with a small investment of Rs 4 lakhs. Flipkart exploited a large group of consumers eager to experience the convenience of online shopping.

Flipkart’s success is mainly due to the following factors:

✓ Its warehouse and inventory management system gives it a solid backend to work from.

✓ Focus on resolving delivery and defective product issues promptly. The company’s co- founders believe that discounts are not enough to satisfy the customer’s expectations of timely service and efficiency. solution providers.

✓ Next, we’re going to see much innovation. Cash-on-delivery and credit card payments at the doorstep are additional options that give customers more flexibility and convenience.

✓ Flipkart added the ‘surprise and delight factor to customers’ shopping experience. They were given offers that Flipkart tailored to their specific needs and preferences. That’s what the company’s Big Billion Sale was all about. In the eyes of many, the retailer was accused of making a sudden leap into the unknown. Flipkart maintained its goodwill by sending an apology and explanation letter to all its customers for its mistakes in managing site traffic and the demand-supply gap for its products. It made enough amends to regain the trust of its supporters.

Samsung: Going from `Make for India` to `Make for the World`

This business case study discusses how Samsung’s manufacturing and R&D strategies formulated for India can help it succeed internationally. When Samsung launched its “Make in India” initiative in the mid-2010s, it took advantage of government SOPs to encourage multinationals to establish manufacturing facilities in India. In addition, its Indian R&D centers came up with innovative products after studying Indian customer needs and considering customer feedback.

The case discusses some of the products launched under the “Make for India” initiative and describes their impact on the company’s market position in great detail. As a result of these and other government incentives, Samsung ramped up its domestic production over time. With its “Make for the World” initiative, Samsung announced that it would relocate its manufacturing operations from other countries to India, where it would ship its products worldwide. Is it likely that Samsung will make India its sole Asian manufacturing hub in the future? Is it possible that its customer-oriented products will help it outperform the rest?

The case is set up to accomplish the following teaching goals:

✓ Build international brands by devising strategies.

✓ Examine the government’s methods for promoting domestic manufacturing.

✓ Recognize the significance of multinational corporations (MNCs) being aware of the specifics of the local market when expanding into new regions.

✓ Importance of product globalization to capture market share.

✓ Recognize the importance of product design innovations in the global marketplace.

✓ Supply chain management issues.

✓ Locate opportunities to reduce costs and speed up the launch of new products in the market.

✓ A study of multinationals’ perspectives on the advantages and disadvantages of domestic manufacturing.

Kingfisher Airlines – A lesson from failure

Vijay Mallya’s dream bird, “The Kingfisher,” was devastated by some reckless and risky decision- making on Mallya’s part. Due to bankruptcy and non-payment of loans, Kingfisher, operating since 2005, was forced to shut down at the end of 2012. The airline owed a debt of $1 billion to a consortium of 17 banks.

How did the glitzy airline go out of business despite its increased brand recognition and loyal customer base?

✓ When Kingfisher was first launched, Mallya intended to be a value-added airline. After launching Kingfisher Red, the airline later positioned itself as a low-cost carrier (the spun-off fleet of Air Deccan).

✓ Air Deccan’s acquisition for the start of operations was a failure. Most attempts to gain visibility on high-traffic international routes (like Bangalore to London or Bangalore to Silicon Valley) failed. The takeover of Air Deccan, which had been in crisis for three years, resulted in a loss of more than INR 10 billion (US$160 million).

✓ As a result of the frequent changes in senior leadership and the absence of a long-term CEO or MD, the airline suffered.

✓ Many airline planes were grounded in 2011 because of engine problems. However, even as the company overhauled the engines, market conditions, and rising fuel prices significantly impacted yields.

✓ Customers would instead fly with other low-cost airlines. Hence, withdrawing from the low- cost segment (Kingfisher Red) was ineffective in attracting new customers to the company’s premium segment (Kingfisher).

The airline continued to lose money year after year due to external and internal issues. It wasn’t just a lack of a clear vision and a firm positioning strategy that kept the airline from resuming operations; a lack of understanding of consumer behavior led to Mallya’s various decisions, such as suspending international operations and raising fuel surcharges.

IPL – The right pitch at the right time

The Indian Premier League (IPL), conceived in 2007, is a perfect example of controversial marketing. BCCI’s Indian Premier League (IPL) generated excitement, usually seen in basketball, soccer, and baseball franchises. In addition to attracting cricket-crazy Indians, what else did the Indian Premier League do to become a global brand?

✓ Fast-paced action and 3.5 hours of movie-like entertainment are the key selling points. Twenty20’s commercial potential has been demonstrated by the IPL’s involvement in high- stakes matches.

✓ Indian Premier League (IPL) is famous worldwide, and the presence of international star players influences the level of support and interest. In Australia, for example, Shane Warne’s contribution to the success of the Rajasthan Royals is widely recognized.

✓ The IPL’s popularity can be attributed mainly to its coverage in the media. All year long, the season is covered by local, national, and international media outlets, even when the season is closed.

✓ The involvement of celebrities such as Shah Rukh Khan, Preity Zinta, and Shilpa Shetty as franchise owners and promoters added a lot of glitz and glamour to the show.

The auctioning off of players and franchises, using cheerleaders, the opening ceremony, and live concerts, are all part of the IPL’s marketing strategy.

✓ The IPL has expanded by leaps and bounds, but the IPL has also been embroiled in several controversies involving corruption, match-fixing, and mismanagement. The BCCI can sustain IPL success with improved administrative efficiency, strict oversight, and increased player awareness.

Procter & Gamble – “Double Down’ Strategy during COVID-19 Pandemic”

According to this case study, Procter and Gamble used the “Double Down” strategy during the COVID-19 pandemic to increase its brand visibility. When the US government implemented a lockdown after the coronavirus outbreak, people began stockpiling essential supplies in anticipation of a lockdown. As a result, retailers could not keep enough of the most popular products in stock. Businesses reduced their media spending in anticipation of the economic downturn. However, despite the uncertainty, P&G decided to increase its marketing investment to increase its brand visibility. Though the market and economy slowed, did P&G’s advertising strategy succeed?

The case is set up to accomplish the following teaching goals:

Understanding consumer behavior and the reasons for panic buying is critical to better understanding your customers.

Consumers’ behavior patterns change during times of crisis.

To remain competitive in a pandemic, assess the company’s business strategy.

Analyze the company’s media strategy to increase media expenditures, especially during the pandemic.

Investigate the issues and difficulties that the company might have encountered in implementing its strategy.

Hindustan Unilever Limited: “Providing the Right Work-Life Balance”

HUL, India’s most significant Fast-Moving Consumer Goods (FMCG) company, has implemented several programs to help its employees achieve a healthy work-life balance. HUL’s HR policies are examined in depth in this case study, which shows how they aided employees in carrying out their professional and personal responsibilities more effectively. HUL’s efforts to meet the diverse needs of its female employees are explained in great depth. There are references to the company’s efforts to stay on top of new-age employees’ evolving needs. Will HUL continue to be an ‘Employer of Choice’ in India?’

The case is set up to accomplish the following teaching goals:

✓ Understand the term “quality of work-life” (QWL).

✓ Look for new developments in the QWL field.

✓ Investigate the effect of allowing employees to work from home on their overall satisfaction with their work schedules.

✓ Develop strategies for retaining and managing talent.

✓ Create a plan to increase the diversity of your workforce.

✓ Examine HR policies to stop discrimination based on gender.

Byju’s – A leader in EdTech

The case concerns the rapid expansion of the Bengaluru-based Indian e-learning platform Byju’s (Think and Learn Private Ltd). Founder and CEO of the EdTech startup, Byju Raveendran, previously worked for Pan Ocean Shipping, a UK-based shipping company. For 12 years, Raveendran helped his friends get through the Common Admission Test for Management Courses in India and built Byju’s learning app. BYJU – The company’s main product was the Learning App, which users could download on Android devices from Google Play and iOS devices from the Apple App Store. The app provides comprehensive learning programs and special programs for students preparing for competitive exams and students in grades 6 to 12 in India.

Since its inception in 2015, the startup has received funding from the Chan Zuckerberg Initiative and Chinese internet giant Tencent. Byju’s turned profitable in 2019 after three years of annual growth of 100% (2016-18). In July 2019, its valuation increased to US$5.5 billion, making it the world’s most valuable EdTech company. It remains to be seen if Byju’s strategies that worked in India would be successful in other markets as the company enters international markets.

The case is set up to accomplish the following teaching goals:

✓ Realize the importance of educational technology in India’s educational system.

✓ Observe the business models of educational technology startups.

✓ Determine whether or not educational technology in India is well-accepted.

Oneplus – A Chinese success story in India

This case study focuses on the success of Chinese smartphone maker OnePlus in India. In December 2014, OnePlus launched its first smartphone in India, and within four years, it had become the country’s most popular premium smartphone brand.

According to the case study, OnePlus’s strategy in India was to launch high-end smartphones at affordable prices, build a strong community, focus on customer service, and use clever marketing techniques. Obsession with product design and quality, branding, and customer engagement was OnePlus’s core strength. An emphasis on viral marketing and community interaction, including social media, to spread the company’s message.

OnePlus faced several challenges, despite its phenomenal success in India. Competition, scaling offline, price-sensitive Indian consumers, low smartphone penetration, and an economic slowdown were all factors that contributed to the decline. Furthermore, OnePlus risked losing price-conscious customers as its phones became more expensive. Vikas Agarwal, OnePlus India’s General Manager, faced several challenges as India remained a critical market for the company. These included increasing the adoption of OnePlus devices in India, expanding offline, crushing competition, and maintaining OnePlus’ dominance in India’s premium smartphone segment.

The case is set up to accomplish the following teaching goals:

✓ Evaluate the expansion and entry of OnePlus into India.

✓ Recognize the significance of India as a market for OnePlus.

✓ Find out what helped OnePlus become so popular in India.

✓ Consider OnePlus’s key growth market, India, and its issues and challenges.

✓ Consider how OnePlus can maintain its position as a leading player in the Indian premium smartphone market by looking at the company’s plans.

Tesla’s convertible bonds

This business case study looks at how Tesla, Inc., a company with a credit rating below investment grade, has successfully issued convertible bonds and funded its electric car business at a low-interest rate since 2013. However, things changed over time. Tesla’s stock price soared, and some speculated that this could spell the end of the company’s use of convertible bonds. A new low-cost, long-term source of financing for Tesla’s business is now on the CEO’s radar.

The case is set up to accomplish the following teaching goals:

✓ Become familiar with convertible bonds and other financial instruments.

✓ Bonds and debentures are two different types of investments.

✓ Recognize the benefits and drawbacks of long-term financing via convertible bonds.

✓ Look into the various funding options available to startup businesses.

Malden Mills Case

In some situations, making the right decision can be compared to financial benefits, as Malden Mills has firsthand knowledge. The industrial facility was set on fire two weeks before Christmas in 1995, and the management told employees that they would be out of work until they rebuilt the processing plant. On the other hand, CEO Aaron Feuerstein of Malden Mills increased the number of representatives by 90 days at full pay and 180 days with benefits for $25 million.

Collaboration and profitability reached a new high, with 40% more business and 95% client and representative retention. After they modified the processing plant, most of the uprooted specialists were rehired. Each week, the amount of yardage created increased from 130,000 to 200,000. As a result, Malden Mills has gone through three rounds of the bankruptcy court, with a significant portion of the debt being tied to reimagining the industrial complex. Business students should consider this case to see if engaging in humanitarian activities will satisfy their needs in the long run.

Starbucks and Exclusivity

In 2008, Starbucks announced that it would be closing 600 locations in the US. Starbucks stores had been gaining new features, such as wi-fi and music, but they had begun to lose their warm “neighborhood store” feel for a chain store persona. According to the Harvard Business Review, Starbucks is a mass brand attempting to charge an exceptional price for an event that is not any more extraordinary. As a result, to compete with its price-conscious customers, Starbucks would have to either cut costs or reduce the number of stores to regain its image selectiveness.

Starbucks’ growth has been hampered by three issues, according to the HBR study: alienating early adopters, attracting an excessive amount of attention, and moving too slowly forward with new locations and products. According to Harvard Business Review, Starbucks should have remained a privately held company and grown moderately to maintain its status as a top brand.

Retirement revolution study: American Express

With the retirement of senior employees comes the loss of knowledge and experience in organizations. Retiring workers leave the workplace with a wealth of knowledge and experience. American Express came up with a pilot program to retain this. American Express created a group of workers who would gradually take over some of the day-to-day responsibilities of retiring employees. In return, the individual would devote some free time mentoring and teaching future generations. This resulted in phased retirement, allowing employees to leave gradually and enjoy the extra time while still receiving a portion of their previous salary and regular benefits. This also meant that some employees stayed a year or more past the traditional retirement age.

With this program, AMEX believes senior employees can enjoy their final years of work in an unrestricted capacity while educating the current workforce for future success.

Ad spending study

Sometimes, an organization’s financial situation does not allow it to spend large sums of money on advertising. However, forgoing advertising in favor of higher profits can be costly. Experts recommend expanding your marketing strategy to reach a wider audience when you’re in a slump. This is especially true during a recession, as many organizations cut back on ad spending.

After seven years of expansion from 30 to 300 locations, Firehouse Subs’ boom petered out. The company’s leadership realized they needed to find a solution. As a result, they gave back the fees franchisees had paid for local advertising to take control of their local marketing. Since sales continued to decline, it became clear that this was an ineffective strategy. Firehouse reclaimed its local marketing fee and allowed franchisees to participate in a new marketing campaign. This required them to pay double for local marketing but included them in an $8 million advertising campaign poised for success. Experts applaud Firehouse for having the fortitude to ask franchisees for more money where it was needed, even during difficult times.

Tylenol’s 1982 scandal

Seven people died in Chicago in 1982 after taking Tylenol after an unknown suspect laced the capsules with cyanide after it hit the shelves. Even though the problem was limited to the Chicago area, Tylenol’s domestic market share dropped immediately from 37% to 7%. Tylenol was not responsible for the product’s tampering. Still, to maintain the product’s reputation, Johnson & Johnson removed all Tylenol from the shelves, losing more than 100 million dollars. Tylenol was successfully reintroduced to the medical community with tamper-resistant packaging, sales presentations, and discounts. Johnson & Johnson’s quick action and effective public relations saved the brand.

Market expansion via a partnership

Expanding beyond a company’s initial customer base is usually a daunting task for small businesses to support new growth. On the other hand, businesses greatly benefit from collaborating with a well- established market leader.

Diagnostic Hybrids, a company specializing in medical nosology, collaborated with Quidel, a leader in rapid diagnostic tests, to achieve this goal. As a result of this partnership, Diagnostic Hybrids gained a more significant market presence and a more comprehensive range of resources for research and development. As a separate subsidiary, the same company’s president and operations were allowed to remain as part of the acquisition strategy.

Tesco’s Korean venture

Tesco’s Korean venture is an excellent example of establishing a market share on a global scale. The company made some well-thought-out moves in its Korean expansion, notably partnering with Samsung, the largest Korean conglomerate. It embraced the Korean way of life by operating stores as nearby agencies and neighborhood centers.

Tesco also made a wise decision by employing nearly entirely Koreans, with only four British employees out of 23,000. According to reports, Tesco’s well-planned strategy has gained customers in Seoul, with 25% of Koreans signing up for loyalty cards and earnings in the billions, finding success in “cracking[ing] the Asian tiger,” where competitors such as Carrefour and Walmart have failed.

The Uber way – “Forecasting in the Platform Economy.”

Uber’s forecasting process is examined in-depth in this case study. For forecasting, the company relied on its own Time Series data. Time Series is a dataset that includes data collected over a set amount of time. You can measure time in seconds, minutes, hours, days, weeks, years, and even millennia. Analysis of time series data and regression analysis were used to forecast demand for Uber cabs.

Additionally, the use of different variables from different sources lends credibility. This analysis relies heavily on the selection of variables. Combining data from various sources is essential for the research to be helpful.

The case is set up to accomplish the following teaching goals:

✓ To gain a fundamental understanding of Uber’s business model and the platform economy.

✓ Learning how to wrangle data properly is the first step in data analysis.

✓ Importance of value forecasting.

✓ For a better understanding of how to use time series forecasting.

✓ To better understand how to use various data sources to enhance the analysis.

JPMorgan Chase & Co. – “Creating a Next-Gen Banking Experience Powered by Digital Technology”

This business case study examines JPMorgan Chase’s digital initiatives to create a next-generation banking experience powered by technology (JPMC). JPMC employed 50,000 technologists worldwide and spent $11.5 billion on technology in 2019 to stay relevant in the face of shifting customer expectations and the growing popularity of digital banking. Jamie Dimon, CEO of JPMC, took on the challenge of increasing the reliance of banking operations on digital technology in 2006. JPMC’s digital initiatives included the “mobile-first, digital everything” strategy, which was essential to the company’s evolution over time. Big Data, Cloud computing, Artificial Intelligence, Mobile and Electronic Payments, Machine Learning, Blockchain, Robotics, and Cybersecurity are discussed in detail by JPMC. With the help of several FinTech companies, JPMC has been working on various new technologies for its banking operations and preparing for future competition from both banking and non-banking entities. Amidst all of its technological innovation, JPMC faced an ever-increasing threat from banking organizations aligned with technology companies. As a result, it made a concerted effort to use digital technology to combat the competition.

The case is set up to accomplish the following teaching goals:

✓ Use digital technology to examine the impact of traditional banking processes on the modern world.

✓ In the present and future, how important is mobile banking?

✓ Recognize the methods financial institutions use to overcome the difficulties of implementing new technology.

✓ Explain the difference between incremental and disruptive/breakthrough innovation using the banking industry as an example.

Twitter and the Creme Brulee

Marketing is essential for any business, irrespective of size and turnover. Marketing can cost much money, but it won’t yield much return unless done correctly. Curtis Kimball, the man behind the Creme Brulee Cart, used Twitter to his advantage. He amassed many followers and expanded his commercial enterprise by allowing people to follow the cart online. Curtis developed personal relationships with his followers by soliciting their feedback on everything from flavor combinations to cart locations. The most incredible aspect of this story is that Kimball has no advertising budget (Twitter is a free service) but enjoys a distinctly popular following and high Yelp ratings.

Excessive variety leads to a revenue loss.

Hickory Farms began with holiday gift baskets containing sausage, ham, and cheese and eventually had a presentation of 2,500 unique products. This stretched the employer and resulted in a loss of flavor with customers.

Recognizing this problem, Hickory Farms reduced its product line from 2,500 to 300 with more modern visuals, descriptions, and other features such as less packaging and recycled content. In addition, the organization revamped its website, making it easier to save online. This streamlining resulted in a 13 percent cost reduction that Hickory Farms could pass on to their customers. Jennifer Woodbery, a brand strategist, believes this was a wise decision, making the most of Hickory Farms’ trusted name and image through an effective rebranding of offerings.

Employees maintenance

It is common for your best employee to change after promotion. Such was the case at the cat shelter Paws Need Families, where Della, a cleaner, rose to become an assistant manager and, eventually, manager. She began arriving late, allowing applications to sit, and skipping inoculations, all serious offenses. Meetings were held instead of confronting Della directly, and they hired an assistant manager to compensate for Della’s shortcomings. Della was eventually fired for failing to clean up her act.

According to Ken Blanchard, co-author of The One Minute Manager, short meetings and a review system could have avoided this situation. With an effective employee system, we can identify problems before they become significant issues.

Supply Chain Disruption

When a fire at Philips’ microchip plant occurred in 2000, the Nokia and Ericsson phone companies were affected. They responded differently; ultimately, Ericsson did not fare well in the mobile smartphone market. Instead, the European customer market was taken over by Nokia. Nokia devised a new business model for snatching spare chips from various suppliers and re- engineered some of their telephones to adapt to one-of-a-kind chips from new suppliers. At the same time, Ericsson decided to wait until the hassle was over. While Ericsson slashed its production and sales, Nokia was able to dominate the market. This incident and its aftermath are textbook examples of managing supply chain risk.

Triumphant in International Market

A British motorcycle manufacturer, Triumph began to fade from prominence three decades ago. It did, however, find a new life on a global scale. Triumph sold 7,562 bikes in the UK in 2010 but 50,000 worldwide, indicating that the company’s international expansion paid off. Triumph’s famous manufacturing plant in Warwickshire closed in 1983, but the Indian factory remained and is now trendy. With a six-month ready list and a new factory under construction, the company is struggling to meet demand in India, as the country has embraced the brand.